Let’s face it: the Internets are a mess. In switching from Google Reader to Flipboard (since Larry’s pulling the plug soon), I’ve been forced to take stock of my online identity and content consumption habits. We can do better than this, tech people!
I am a thousand different special snowflakes
I’ve recently changed jobs. Naturally, I updated my LinkedIn profile in 30 minutes. But then my Twitter profile also needed to have my title and company changed. And then I noticed my blog is wrong as well. And finally I’m left feeling like the Internets are broken because I don’t know what else needs to be changed. These are the variations of my identity floating out there. This is easy compared to usernames and passwords. Some companies are trying to solve this problem in different ways like Gravatar with profile images and OnePassword for logins. Hoever, there’s a common stupid notion that a big player like Google or Facebook should own all of it. They fight to segregate and own versions of our online identities. I’m tired of these winner-take-all wars that hinder progress. The Gravatar model is the way to go. Profile information in one service that’s simple to use. Someone’s probably already built this for profile info but people have to jump onboard this free one-stop shop concept bandwagon for this to be the norm.
Information is now cheaper than dogfood with horsemeat. There’s a lot of it and no one’s peddling the equivalent of Atkins or South Beach Diets…yet. There are primary sources like Techrunch and then secondary sources like Facebook, Twitter, LinkedIn, etc. There are curated feeds like those provided by the likes of Flipboard or even feeds of feeds like Alltop. I can get the same article from many different channels and pictures or videos to entice me to keep consuming. Very quickly I get a headache. And I haven’t even turned Push notifications on. Facebook used to impress me with their filtering but now it’s just an exercise in branded **** avoidance. Twitter’s branded **** isn’t as bad yet but they just point the firehose at you with no regard for human life. Startups like Flipboard look like they’re trying to do some filtering but so far it seems like they’re more obsessed about how to make everything look like a magazine (suggestion: not everything should be in magazine format).
Both are tough problems whose best solutions require innovations that companies and markets don’t excel at: standardizing services, sharing data freely, and working together towards a larger goal. Take Amazon as a microcosm of the tech world. Jeff Bezos sends out a memo. He decrees that all departments must now define APIs, share data with ease through these APIs, and use this infrastructure to create AWS. This is a pretty loose interpretation but bear with me. Now imagine if Facebook, Twitter, Google, etc. were merely departments of one large company that wants to help people manage their online identities and curate their 2000 daily calories of content. LinkedIn handles the initial update. My friend sees that I changed my job via Facebook a few seconds later only because he’s a close friend. Moo asks me if I want new business cards. Google switches my work email over to the new domain. Granted some of this would be creepy by today’s standards but it illustrates reasons why it’s all a mess. Wouldn’t it be nice for companies and markets to share a purpose or two?