Every Startup Needs a Gong

This is our third gong. Our first one was a few inches in diameter and sat on a desk. Our second one is about six inches in diameter–a mini version of this beast, which vibrates your soul if you stand too close. Gongs are a meme at Badgeville–a unique story about our company just like “Team Punishment” and Iceland. We hit the gong whenever sales closes a deal and the size of the deal determines the number of gongs (and now also what size gong you hit). Other companies also does this for sales. I hear New Relic gongs and sends a mass email to the entire company when a client goes premium (awkward and funny story around that). I love the gongs because they’re a tangible reminder of progress. As an engineer living in a world of 0-downtime releases and in the past weekly or even daily releases, there’s no party to commemorate the mailing of CDs with your software. Somewhere out there, some VMs turn over in a dark, temperature-controlled room and your SaaS product has been updated.

Gongs are one of the many ways companies develop culture and character. Our name is “Team Punishment”. The origin of the name is oh-so-random but it’s stuck nonetheless. Every quarter we design t-shirts to commemorate the evolution of “Team Punishment”–recent ones featured images from the Godfather and Scarface. I remember one quarter we had one w/ a japanese phrase translated as “team with no worthy enemies”. As we’ve grown to over 50 employees and moved 4 offices and now occupy a fifth across the street, it’s the little things like gongs and team names and backstories that pass on the culture, the essence of the company. The space-time continuum in a startup is compressed–years feel like months and weeks feel like days. It’s very easy to get caught up in Getting Stuff Done (GSD), but it’s these tiny details that help tell the story of your company.

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